Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.25.1997

          Miller Brewing Co. will consolidate media planning and
     buying with Chicago-based Leo Burnett Co.  Most of Miller's
     media activities are estimated to cost $300-350M per year
     and will be centralized at Burnett (MILWAUKEE JOURNAL
     SENTINEL, 3/25)....New York-based Alphabet City Sports
     Records will release "University of Kentucky Wildcats --
     Hits From the Hardwood," a CD on the KU basketball team
     (Alphabet City)....Vantare by Featherlite, a division of
     Cresco, IO-based Featherlite Manufacturing, had been named
     the Official Luxury Coach of NASCAR (NASCAR).

PREVIOUS FORMER DORNA CEO CIFARELLI TO LEAD NEW SPORTS SIGNAGE FIRM NEXT NEW TACO BELL SPOTS HAVE SHAQ SUFFERING FROM "TACO NECK"

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

29 mins

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