Sponsorships Advertising Marketing

ESPN'S "SPORTSCENTER" CREW GOES FILMING IN GOTHAM

12.13.1996

          A new ESPN "SportsCenter" ad campaign starts filming
     around New York City this weekend.  The spots will be
     directed by comedian Ben Stiller and center on a producer,
     played by Stiller, trying to make an ESPN commercial even
     though he doesn't know anything about sports.  The new ads
     will feature Yankees Manager Joe Torre, boxer Lennox Lewis,
     Mariners shortstop Alex Rodriguez, and the Coyotes Jeremy
     Roenick.  The spots will debut December 29 and promote the
     fifth annual ESPY awards (ESPY Awards).

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