The Rockets unveiled their secondary mascot Tuesday -- a
bear named "Clutch." Chosen through a Target stores promotion,
the name "Clutch" beat out "Cosmo," "Spacely" and "Bubba"
(HOUSTON CHRONICLE, 2/28)....Reebok signed a four-year contract
with Ironman Properties to introduce an line of running shoes and
sports sandals in conjunction with the Ironman Triathlon. PR
Nutrition also signed a multi-year agreement with Ironman to
offer the Ironman Triathlon Ultimate Endurance Bar
(Ironman)....Sega Enterprises announced the closing of its
European sales subsidiary yesterday (FINANCIAL TIMES,
2/28)....Illinois Assoc AD/ Marketing Bill Yonan, on rumors that
Nike wants Mike Krzyzewski to replace Lou Henson at Illinois:
"Nike is not the kind of company that would walk in and say, 'OK,
here's your next coach.' It amazes me that some people think
they would do that. They don't do business that way" (CHICAGO
SUN-TIMES, 2/27)....Champion Spark Plug has announced a '96
motorsports promotion that will utilize Joe Gibbs as the program
spokesperson, and will have consumers who purchase a set of
Champion Premium Gold or Truck Plug spark plugs eligible to
receive a free t-shirt with their favorite Champion-powered NHRA
or NASCAR driver (Champion)....Former Shark David Maley has
announced the grand opening of Rollin' Ice Inc. in San Jose, the
only indoor, dual regulation-size roller hockey and inline
skating facility in the western U.S. (Rollin' Ice Inc.)....The
marketing of the NHL is profiled in the ST. PETE TIMES. Cammmy
Clark writes while "the NHL is promoting itself as the 'Coolest
Game on Earth,' it doesn't mind that it is being viewed by many
fans and corporations as the 'Hottest'" (ST. PETERSBURG TIMES,
2/28).
