Sports Media

TAYLOR MADE GOLF TO UNVEIL INFORMERCIAL AROUND TOURNAMENTS

2.15.1996

     Taylor Made Golf is in the process of unveiling an
informercial.  The company will "test its 30-minute program in
early March," according to Steve Pike in GOLFWORLD.  Taylor Made
says it has budgeted more than $1M for "slots on local, network
and cable stations before and after televised professional golf
tournaments."  The show will be hosted by CBS Sports analyst Gary
McCord (GOLFWORLD, 2/9 issue).

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