Sponsorships Advertising Marketing

WILSON TO LAUNCH MAJOR TENNIS BALL CAMPAIGN

4.11.1995

     Wilson Sporting Goods will begin a 3-month sweepstakes
promotion in May aimed at maintaining new sales momentum for its
tennis balls, "which last year gained a few points to top 40%
market share."  Wilson and Penn have nearly 90% of the tennis
ball market.  This new Wilson promotion revolves around scratch-
off game cards that are contained in cans of tennis balls.  There
are 30,000 prizes, including other Wilson equipment, which
provides "the sweepstakes a platform to promote the firm's other
products."  Over the summer months, the promotion is aimed at
"driving up tennis ball sales" 5-10%, further narrowing the gap
between Wilson and Penn (George Lazarus, CHICAGO TRIBUNE, 4/11).

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