Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

12.12.1994

     Sun Apparel Inc., a leading jeanswear manufacturer,
announced the signing of its latest representation agreement for
the newly launched X-PRO Jeans brand, targeted to men over 40.
Former NBA great John Havilcek will team up with "Mean" Joe
Greene and baseball great Luis Tiant to represent X-PRO.  The
print ad campaigns debut in March '95 (Sun Apparel)....In New
York, John Markoff profiles 3DO Company, the new video game
manufacturer, under the subhead: "A video game entrepreneur finds
that superior technology has yet to translate into profits."  He
notes that some analysts wonder whether the company will still be
"in business" by next Christmas (N.Y. TIMES, 12/11).  USA TODAY's
"Cover Story" profiles the move by video game companies into
television, beginning with Sega's partnership with TCI and Time
Warner to launch the Sega Channel (USA TODAY, 12/12).

PREVIOUS FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR NEXT NFL ADDS SKILLS COMPETITION TO PRO BOWL WEEKEND

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ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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