Sponsorships Advertising Marketing

FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR

12.12.1994

     Fox Sports and MCI's 1-800-COLLECT are targeting a "young,
techno-literate demo in a promotion called the Virtual Reality
Tour starting this month adjacent to football and music events."
Patty Proferes, Dir of 1-800-COLLECT: "We think this will extend
our brand personality.  We're looking to be fresh and new, and
virtual reality is the buzz right now."  1-800-COLLECT has
committed to a 12-month "stint with the traveling fest."  On tour
is a 50-foot tractor-trailer that contains two virtual reality
experiences.  The virtual reality truck, which was outside the
Chargers-49ers game yesterday and the Billboard Music Awards last
week, will be in Washington, DC, on Sunday for the Buccaneers-
Redskins game, and at the Georgia Dome for the Falcons-Cardinals
Arizona on Christmas Eve.  The tour will eventually travel to Fox
affiliates across the country, "making appearances at special
events and provided opportunities for local cross-promotions"
(T.L. Standley, BRANDWEEK, 12/12 issue).

PREVIOUS FASHION CHANGES, LABOR WOES HAVE APPAREL SALES DOWN NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/12/12/Sponsorships-Advertising-Marketing/FOX-SPORTS-AND-MCI-LAUNCH-AN-INTERACTIVE-TOUR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/12/12/Sponsorships-Advertising-Marketing/FOX-SPORTS-AND-MCI-LAUNCH-AN-INTERACTIVE-TOUR.aspx