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Evolution Media Capital Hires Former UFC Exec James Elliott

Evolution Media Capital hired former UFC exec James Elliott last month as its head of sports media covering Europe, the Middle East and Africa. Elliott is based in London and reports to Alan Gold, EMC partner and head of sports media.

Elliott was the UFC’s VP and GM for Europe, the Middle East and Africa. The move to add an international executive is something Gold said he has been considering for years. EMC already has worked on international media deals for U.S. companies. Elliott’s hiring will allow it to expand its business to global media properties.

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