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Packed House In Madrid

Sunday's women's soccer match between Atlético Madrid and Barcelona at Atlético's Wanda Metropolitano drew 60,739 fans, breaking the world record for attendance at a women's club game. Stories about attendance for the match -- which Barcelona won 2-0 -- made the cover of both As and Marca, two of the country's top newspapers. Sunday's game followed Athletic Bilbao attracting 48,121 for a match against Atlético on Jan. 30.

La Liga Dir of Women's Football Pedro Malabia said, "Women's football is a wave that is becoming bigger and stronger. It’s an unstoppable reality and this kind of success is becoming normal." He added, "The role of women in society is changing, as it should. Sport is a good example of this change." 

Tickets for Sunday's game "were available for free" to Atlético members and for as little as $5.66 to the general public. Malabia, who said that he was not surprised by the turnout on Sunday, expects Spanish teams to continue to attract paying customers. "I believe the market is understanding women's football as a product and no one has put off this experience because of paying for a ticket," he said. "Ultimately the success of any strategy will depend on the customer, and right now it seems the customer agrees!"

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