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Volume 23 No. 39
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La Liga turning heads with women’s soccer

Spanish league puts balanced marketing to work, using standout players to promote the inherent equality of the sport and its fandom.
There’s something special happening in Spanish soccer. Something more impressive than Lionel Messi’s latest hat trick. Something more important than El Clásico. Something more consequential than which teams face relegation in La Liga. To soccer fans, that probably sounds heret...

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