Moore will lead all commercial revenue generation for Empower Field at Mile High and the BroncosBroncos
The Broncos have brought back longtime sales exec Dennis Moore to become the team’s new Chief Commercial Officer. He replaces Mac Freeman, the CCO who left the team in August shortly after the ownership group led by Rob Walton and Greg Penner acquired the team from the Pat Bowlen Trust. Moore, who was SVP/Sales & Marketing when he left Denver in 2019 to become the CRO of the MLS expansion club St. Louis City SC, will start in April. He will report to team President Damani Leech. Moore will lead all commercial revenue generation for Empower Field at Mile High and the Broncos, overseeing partnership sales, media sales and activations. Moore first worked for the Broncos under the Bowlen family from 2003 to 2019. As one of the first employees of the St. Louis expansion soccer team, he helped the club become a top-5 team in MLS in gross operational revenue, the Broncos said. Leech and other members of the management team led the search.
