DirecTV exceeds expectations with WBC exposure

Ahead of tonight’s World Baseball Classic Final between the U.S. and Japan, DirecTV CMO Vince Torres said exposure generated by the sleeve patch it has on Team USA has already been a home run. "Exposure numbers have exceed expectations and we were fortunate enough to be behind the plate when Trea Turner’s home run put the USA team we’re sponsoring into the finals,” said Torres. “We don’t have all the results yet, but I can honestly say that I never expected this level of impressions.” It was DirecTVs first ad patch deal, and the company also has behind-the-plate signage at the WBC. Torres said broadening DirecTVs association across sports was integral. “There are a lot of brands out there associated with video,” he said. “We want to be more associated with sports, and baseball in particular, because we have so many local (MLB) games available.”

DirecTV x WBC

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Photo: DirecTV

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Photo: DirecTV

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