Future of Amazon's "All or Nothing" unclear

The NFL’s involvement in the Amazon Prime original docuseries “All or Nothing” is on ice as league officials review its strategic direction, sources said. The series skipped '20 due to the pandemic, and its future is unclear. The dilemma is mostly in the timing of the show, which was always intended to give fans an inside look at a team during the season, as opposed to the higher-profile training camp series “Hard Knocks” on HBO. “All or Nothing” viewership underwhelmed, likely because it aired in the offseason.

However, the obvious solution to that -- accelerating production to air episodes during the season -- is a nonstarter for coaches already reluctant to allow cameras into sensitive team functions. NFL officials emphasize the show is not dead, and the pandemic is the primary reason there was no production in '20.

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