Source: Bills Closing In On New Stadium Naming-Rights Partner

Ahead of their first home game since '96, the Bills are zeroing in on a new stadium naming-rights deal, according to an industry source. No other details are currently known, but an announcement could be coming soon. Bills Stadium had been known as New Era Field from '16 to last July, when New Era and the Bills agreed to end the deal two years prematurely. New Era had been paying about $4M annually.

The buyer is not Barstool Sports, founder Dave Portnoy confirmed this afternoon via Twitter. Portnoy first raised the prospect in August. A master of stunt social media content, Portnoy felt it necessary at the time to clarify nine minutes later that he was serious. “I wish it was us,” Portnoy tweeted today. “It’s not. We never got a meeting. We tried. But don’t count us out yet for another team.”

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