Closing Bell

Titans Sign BetMGM To Sportsbook Sponsorship Deal

By Bill King 9.28.2020

The Titans are the latest NFL franchise to align with a sportsbook sponsor, signing BetMGM, one of three operators conditionally approved to take bets in Tennessee when it allows online sports wagering later this year. BetMGM gets visibility on Titans digital assets and in the stadium, including on the video board during replays, as well as exclusive branding of the Titans' in-venue TV studio at Nissan Stadium, where it produces shoulder programming, including a weekly coach’s show. Legacy daily fantasy sites FanDuel and DraftKings also have been conditionally approved in Tennessee. Financial terms were not disclosed.

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