The NFLPA board of player reps today voted to "extend the deadline for voting" on the proposed CBA to Saturday at 11:59pm ET. The change from the previous deadline of Thursday at 11:59pm ET gives players "more time to digest the 456-page proposed CBA." Player rep meetings are ongoing in Key Biscayne, Fla., and this afternoon's decision came after "what was described by one source as 'lively' and intense discussions" on the labor deal. The new deadline "still allows enough time for the CBA, if passed, to be enacted by the start of the legal free-agent tampering period on March 16." The NFLPA will elect a new president tomorrow (ESPN.com, 3/9).

Tom Brady is launching 199 Productions, a "global multi-platform content company to develop original premium content including documentaries, feature films and television shows." The company has "quietly assembled a slate of development projects that include several with Brady on camera, in stories spanning sports, entertainment and health and wellness." Brady partnered with "Avengers: Endgame" directors Joe and Anthony Russo and their AGBO Films’ non-fiction group, Wonderburst, to produce the 3D documentary "Unseen Football." The QB named the company in a "not-so-subtle nod to where he was drafted" by the Patriots (DEADLINE.com, 3/9).

A DraftKings free-to-play March Madness survivor pool that awards a $250,000 grand prize also will enter participants in a sweepstakes to have up to $100,000 of undergraduate student debt forgiven. The pool, which opens play at noon ET on March 19, requires entrants to pick one winner per day, through the end of the tournament. As is typical in survivor pools, entrants may pick a school only once. All entrants who have earned a bachelor’s degree and carry qualifying student debt can enter the sweepstakes, which will pay off four winners chosen randomly, regardless of their survivor pool performance.

“We’re trying to bring awareness to a really important issue that over the last 25 years has really exploded in the U.S.,” said DraftKings co-Founder & President/North America Matt Kalish, who was the first member of his family to attend college. “Student debt is now up to $1.5 trillion. DraftKings is doing well, but we can’t cover all of that 1.5 trillion. What we can do, though, is build awareness of the issue.”

Ford Motor Co. and Churchill Downs kicked off a "multiyear sponsorship deal establishing Ford as a partner for the iconic racetrack and the Kentucky Derby." Ford becomes the "official truck, non-luxury SUV, car and van" for both the track and the Derby, and the Ford F-Series Super Duty truck will serve as the "featured vehicle" of the 146th Derby on May 2. In addition, each Kentucky Oaks and Derby horse owner will "receive a Ford Explorer to use during the event" (BIZJOURNALS.com, 3/9).

The Texans, Colts and Jaguars have "joined together to show support for the Titans and those affected by the recent tornadoes in Tennessee" by giving a "joint donation of $100,000 to the Community Foundation of Middle Tennessee" (PROFOOTBALLTALK.com, 3/9).

Meanwhile, players for both Nashville SC and the Timbers during last night's game in Portland "wore badges on their jerseys with the initials NGUOY, for Never Give Up On You." The jerseys were to be "auctioned after the game with the proceeds going" to the tornado recovery effort (AP, 3/9).

💙💛 @NashvilleSC #NGUOY #PORvNSH pic.twitter.com/u0d3FqWoow

— Major League Soccer (@MLS) March 8, 2020

The World Figure Skating Championships in Montreal "will go ahead as planned." The March 16-22 competition will see 200 skaters from 50 countries compete at Bell Centre (CBC.ca, 3/9). Stay up-to-date on the coronavirus' impact on the world of sports with the latest "SBJ Unpacks" podcast.

The XFL retained sports journalist Bonnie Bernstein and her Walk Swiftly Productions to create a season-long digital content series titled, "For The Love Of Football" (XFL).

The Colorado Classic, an annual women's pro cycling race, will have events in Snowmass Village, Avon, Boulder and Denver this year (Colorado Classic).

CycleStream TV is adding free live streaming coverage for the Tour of the Gila event in Silver City, New Mexico. The outlet also is returning to stream the Redlands Bicycle Classic after a successful pilot run last year (CycleStream TV).

"I’m a Cubs fan, but you’ve got to bet with your brain instead of your heart" -- NBC and Blackhawks broadcaster Eddie Olczyk, on placing $100 on the White Sox to win the AL pennant. Olczyk's bet was the first legal sports wager at Rivers Casino in Des Plaines, Ill. (CHICAGO SUN-TIMES, 3/9).

"I enjoy the discussions on all the different topics, you get a lot of different viewpoints. So I find that part really educational. And to be honest, there are some incredibly funny, witty people in the room" -- Red Wings Exec VP & GM Steve Yzerman, on returning to the league's GM meetings this year (THEATHLETIC.com, 3/9).

Statement from the Miami Open. pic.twitter.com/kj6aDOmMwV

— Miami Open (@MiamiOpen) March 9, 2020

And in a "who can blame them" move, ESPN dumps Raptors-Warriors next week for Heat-Bucks, which is sensible.

It also moves Raptors-Dubs to a 7:30 p.m. start from 8 p.m. for all you ticket holders and reporters facing deadlines, which is most welcome by one of those groups.

— Doug Smith: Raptors (@SmithRaps) March 9, 2020

Let me tell u to show the strength of the @WCCsports I can’t remember when prior to the conf. tourn. that 3 teams r locks for @ncaamarchmadness Yes Zags / BYU / StMary’s will dance baby ! @espnbob @SeanFarnham

— Dick Vitale (@DickieV) March 9, 2020

I was unaware I followed so many financial experts on social media.

— Geoff Schwartz (@geoffschwartz) March 9, 2020

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

This video from the L.A. Times explores the Clippers-Lakers rivalry in light of last night's game at Staples Center, with a look at how the Clippers are using marketing to set themselves apart from the more historically successful Lakers franchise.

Alex Rodriguez will appear on NBC's "The Tonight Show" at 11:35pm ET.

$591M -- Amount by which Under Armour Founder & Chair Kevin Plank's shares in the company have lost value in '20. Plank's stake was worth $1.4B on Jan. 1, but as shares "have tanked to far this year," their value is down to $814.8M (BIZJOURNALS.com, 3/9).