Quick Hits....

"They are redefining what sponsorship looks like, supporting an athlete holistically. And that means as an athlete but also as a mother and even now joining as an activist" -- Gold Medal-winning U.S. sprinter Allyson Felix, on her new partnership with Gap's Athleta brand (“Today,” NBC, 7/31).

"How the heck can you not have a Final Four in North Carolina, when Indianapolis has one all the freaking time?! It’s ridiculous!" -- NFL Panthers Owner David Tepper, on his belief that a retractable-roof stadium could help bring more events to North Carolina (THEATHLETIC.com, 7/31).

"Really, (USF’s) desire to become ingrained in the Tampa Bay community, it just became very, very obvious that this was a match made in heaven for all of our media" -- Tampa Bay iHeartMedia Market President Chris Soechtig, on WDAE-FM becoming the broadcast station for USF football games for the next three seasons. The deal means Univ. of Florida football games will no longer be on the station (TAMPA BAY TIMES, 7/31).