Katie Ledecky Joins "Built With Chocolate Milk" Campaign

Gold Medal-winning U.S. swimmer Katie Ledecky has signed a deal to join MilkPEP’s “Built with Chocolate Milk” campaign. She will start doing media appearances for the dairy consortium on Aug. 6. As a heavy favorite to win multiple Golds again at the '20 Tokyo Games after dominating at Rio '16, Ledecky is widely seen as one of the most commercially desirable members of Team USA. She turned pro in '18 and signed a record-setting swimwear deal with TYR Sports. As a USOPC sponsor, MilkPEP would be able to use Ledecky in Olympic campaigns without a Rule 40 waiver. Ledecky is repped by Wasserman.

Meanwhile, Michael Phelps' MP Brand has signed Olympic and pro swimmer Chase Kalisz as an endorser of its training equipment and performance swimsuits. Phelps and Kalisz are both repped by Octagon.