The Flyers' front office is undergoing a restructuring that will see President Paul Holmgren "take on a new role" as Senior Advisor to Flyers Gov. Dave Scott and Exec VP & GM Chuck Fletcher. Scott also serves as Chair & CEO of Comcast Spectacor, which owns the Flyers. Under the new leadership structure, Fletcher "takes on the new title" of President of Hockey Operations & GM, and now reports directly to Scott. Holmgren said that wanting to spend more time with family was the reason for "wanting to reduce his role." Holmgren: "I am not going to go away totally. ... Anything I can help Dave with or Chuck with in the future, I will be around" (INQUIRER.com, 7/11).

The Eagles have signed a four-year deal with Hyundai that "includes the South Korean automaker getting naming rights to a piece of Lincoln Financial Field." The West Club at the stadium will now be known as the Hyundai Club, and Hyundai will be "integrated into the Eagles preseason television broadcasts." In addition, the team and automaker have created a video content series, "Any Given Hyundai," which will live on the Eagles' digital and social channels. Financial terms were not disclosed (BIZJOURNALS.com, 7/11).

Gold Medal-winning U.S. swimmer Katie Ledecky has signed a deal to join MilkPEP’s “Built with Chocolate Milk” campaign. She will start doing media appearances for the dairy consortium on Aug. 6. As a heavy favorite to win multiple Golds again at the '20 Tokyo Games after dominating at Rio '16, Ledecky is widely seen as one of the most commercially desirable members of Team USA. She turned pro in '18 and signed a record-setting swimwear deal with TYR Sports. As a USOPC sponsor, MilkPEP would be able to use Ledecky in Olympic campaigns without a Rule 40 waiver. Ledecky is repped by Wasserman.

Meanwhile, Michael Phelps' MP Brand has signed Olympic and pro swimmer Chase Kalisz as an endorser of its training equipment and performance swimsuits. Phelps and Kalisz are both repped by Octagon.

The Galaxy plan to create a safe-standing supporters’ section at the north end of Dignity Health Sports Park ahead of the '20 MLS season. The renovations will provide a standing area for supporters groups Angel City Brigade and Galaxians. This is part of a multiyear plan to improve the venue, which includes installation of additional bars on the north concourse, as well as more premium seating areas in the coming years. This comes after the Galaxy recently added dedicated supporters’ tailgate areas just outside the north end of the stadium (Galaxy).

Renderings Of Planned Safe-Standing Area

1/3

Photo: galaxy

2/3

Photo: galaxy

3/3

Photo: galaxy

PREVIOUS

NEXT

Harley-Davidson has signed a new deal with Formula E to promote its new LiveWire electric bike line at this weekend’s doubleheader season finale on the streets of Brooklyn. The deal is a one-off to start, but Formula E Commercial Dir Yanni Andreopoulos told THE DAILY that FE is hopeful the deal will grow into more from there. Harley, which works with CSM Sports & Entertainment, is already in FE as a team sponsor of Envision Racing. It will be showing off the LiveWire bike at various parts of the circuit this weekend. Andreopoulos added, “We are very pleased to be at the table with someone like Harley; their move into electrification is super exciting and we’re pleased that they have chosen our platform in order to promote that.”

The NWHL has partnered with the Lightning to put on street hockey and on-ice clinics at Tampa's Brandon Ice Sports Forum on Aug. 16 in an effort to draw more girls to the game. NWHL Buffalo Beauts C Taylor Accursi and Boston Pride D Mallory Souliotis will serve as guests coaches. “The Lightning have been leaders in advancing the game and illustrating that hockey is for everyone,” NWHL Commissioner Dani Rylan told THE DAILY. “It was their idea to add the street hockey component, which was really smart because we can introduce the game to any girl who wants to pick up a stick.”

This marks the second time the NWHL has partnered with an NHL team to help grow interest in that market. The league did the same in February when Nashville hosted the NWHL All-Star Weekend, which also featured teaching clinics.

The Cubs have expanded their partnership with business equipment manufacturer Ideal Industries, which becomes a Legacy Partner and gains naming rights to the Ideal Suite Level and new Cree Lighting Club (Cubs).

Steakhouse Elite had partnered with the the Yankees to serve its burgers at Yankee Stadium concession stands. The deal includes signage at the ballpark (Steakhouse Elite).

The WNBA Sparks announced a deal with SuitKits, an e-commerce company that specializes in customized suits and separates for women (Sparks).

The Baseball HOF announced a tech partnership with California-based software company VIDSIG. The deal will allow HOFers to hold virtual meet-and-greets or autograph sessions (Baseball HOF).

"We’ve actually got over 13,000 on the waiting list. Our waiting list for season tickets grows every single month. It really is amazing how much the fans around the state of Georgia have really gotten behind the team" -- Atlanta United President Darren Eales, on the level of support the franchise has received in its three seasons (AJC.com, 7/11).

"We’re not going to out-money people. We’ve got to make really good decisions" -- Mississippi State AD John Cohen, on running a successful program (247SPORTS.com, 7/11).

Browns’ RB Duke Johnson signed today with a new agent, @RosenhausSports, per source. Johnson still is expected to seek a trade; keep in mind, Rosenhaus helped facilitate a trade for the Browns and his client, Emmanuel Ogbah, and got Breshad Perriman out of his deal in Cleveland.

— Adam Schefter (@AdamSchefter) July 11, 2019

The Palm Springs arena plan is progressing. The Agua Caliente Band of Cahuilla Indians, who are involved in the plan with OVG and LiveNation, will prepare an environmental study.

Palm Springs would become the 32nd AHL team and start play in 2021 as Seattle's new affiliate.#AHL

— PATRICK WILLIAMS (@pwilliamsNHL) July 11, 2019

Sergey Derevyanchenko tells @TheAthleticBOX: “I am expecting Canelo to avoid me and not give me a shot at the IBF-mandated title bout. Next in line in the rankings would be GGG. I’ll be anxious to see if he doesn’t fight Canelo in September if he would pass on fighting me again.”

— Mike Coppinger (@MikeCoppinger) July 11, 2019

Re Melvin Gordon, an unfortunate reality of the position he plays. Shortest shelf life in the sport; teams relying on analytics about investing money there (hint: don't). The fact Le'Veon Bell had one team bidding in free agency is telling.

— Andrew Brandt (@AndrewBrandt) July 11, 2019

Why are we watching Josh Norman merely play football when the man can jump a full-sized, running bull?? We've been paying for the wrong thing all along!

— Jane McManus (@janesports) July 11, 2019

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

MLB Commissioner Emeritus Bud Selig will hold a ticketed event at 7:00pm in Brookfield, Wisc., to discuss his new memoir, "For the Good of the Game."

A limited number of caps designed by Rangers RF Nomar Mazara and a local artist will be available ahead of the team's game against the Astros at 7:05pm CT.

Team Penske drivers compete in the latest edition of the race team's "Penske Games" video series, attempting to one-up each other in a game of "Basketball Connect Four."

$750,000 -- Total amount the Packers Foundation has awarded in impact grants to local charities Freedom House, Greater Green Bay Habitat for Humanity and Give BIG Green Bay. Each $250,000 grant is a matching grant, requiring the recipient to raise another $250,000 to secure the donation (Packers).