Caesars Palace Hosting Annual NFL Partner Summit

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Top execs from the NFL and its media, sponsorship and licensing partners are converging on Caesars Palace in Las Vegas today for a two-day partner summit. Among the agenda highlights: Commissioner Roger Goodell will moderate a panel with Cowboys Owner Jerry Jones, Jaguars Owner Shad Khan and Bills co-Owner Kim Pegula. Also, Deion Sanders will moderate a panel on how the league and players are collaborating on social media strategy. The event wraps tomorrow afternoon. An NFL spokesperson said the purpose of the conference is to "inform our partners across sponsorship, licensing and media of the NFL’s three key priorities for the upcoming season: the game, fans and engagement." The NFL in January signed Caesars Entertainment Corp. as the league’s first casino sponsor.