The Bears are holding a 100th season celebration this weekend at Donald E. Stephens Convention Center in Rosemont, Ill., after they "haven't had a fan convention" since '07. Estimated crowds will be 8,000-10,000 per day. The team is calling it the "largest gathering of Bears ever." The Bears said that the entire '19 team and coaching staff are "scheduled to attend," along with HOFers and alumni, totaling more than 200. Bears Senior VP/Marketing & Communications Scott Hagel addressed the choice of venue, saying that proximity to O'Hare Int'l Airport was "one of the primary considerations" (CHICAGOTRIBUNE.com, 6/7).

USC and United Airlines announced an agreement Friday that names the field at the school's football stadium, "United Airlines Field at the Los Angeles Memorial Coliseum." The deal "will go into effect in August." Under the terms of a previous agreement announced in '18, United would pay USC $69M over 16 years to "have the Coliseum named United Airlines Memorial Coliseum." But that deal "came under scrutiny this spring." USC and United did "not disclose revised financial terms of the agreement but announced this deal will be for 10 years instead of 16" (LATIMES.com, 6/7).

Hulu reached a new partnership with 12 USWNT players, who will be featured in a 30-second national spot set to debut Friday on ESPN, ESPN2, NBC Sports, HGTV, Food Network and Bravo. Hulu has also launched its first-ever personalized Women's World Cup experience on the platform (Hulu).

Meanwhile, TSN reached a multi-platform sponsorship with Visa for the network's complete coverage of the tournament. The partnership includes custom, co-branded vignettes featuring Canadian F Christine Sinclair and TSN's Kate Beirness. The 60-second spots delve into Sinclair's career and on-field success (TSN).

FanDuel will contribute $1,000 to the Women's Sports Foundation for every goal the USWNT scores, in addition to a $10,000 initial donation (FanDuel).

The NBA on Friday announced that its '19 Mexico City Games will feature four teams -- the Mavericks, Pistons, Suns and Spurs -- playing two regular-season games at Arena Ciudad de Mexico. The Mavs and Pistons will play on Thursday, Dec. 12, and the Spurs will take on the Suns on Saturday, Dec. 14. The events will air live on ESPN Deportes, Televisa and NBA League Pass in Mexico. This is the first time that four teams will play regular-season games in Mexico in the same season (NBA).

Kevin Durant's Thirty Five Ventures on Friday dropped its latest episode of "The Boardroom," featuring a discussion with Ice Cube on the Big3, its relationship with the NBA and even the current state of the Lakers. Ice Cube said the league's 3-on-3 model is "sustainable," noting it is not yet profitable, but "close." Ice Cube: "We think we can be profitable this year." He also noted the Big3 approached the NBA and Commissioner Adam Silver upon its launch in '17 about partnering up. "They (the NBA) were like, 'Well, if we do that we gotta run it,' and we were like 'no, thank you.' It's up to us to grow to a level where they say, we want to work with this."

The Big3 in April signed a deal with cbdMD, and Ice Cube said, "We owe it to athletes to make sure that they feel good when they come in and perform for us. ... If athletes use it, they love it, they feel like they need it, who are we to say you can't feel better, but you can take this opioid?" A noted Lakers fan, he also addressed the turmoil surrounding the team: "I was surprised (Magic Johnson) even took the job. I always thought he was cover, in a way, for Rob (Pelinka). I thought Magic was qualified and Rob wasn't" ("The Boardroom," YouTube.com, 6/7).

Meanwhile, the Big3 announced a partnership with 90 Plus Group, which will help bring the league to China beginning this fall (THE DAILY).

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NASCAR driver Kurt Busch has entered renewal talks with Chip Ganassi Racing, his attorney confirmed to THE DAILY, potentially staving off Busch’s retirement and giving the team another year with Monster Energy backing. Busch switched from Stewart-Haas Racing to CGR’s No. 1 Chevy this year in the Monster Energy NASCAR Cup Series, with Monster also making the switch with about $5M worth of funding. While the initial deal only covered the '19 season, sources say that Busch has been buoyed by a strong start to the season on the track and has decided to enter talks about a return in '20. 

Sources say talks between CGR and Monster have been delayed somewhat because Monster is still immersed in talks with NASCAR about whether to continue as an official partner of the sanctioning body next year. However, Monster is likely to continue supporting Busch, a longtime ambassador for the brand, should he reach an agreement to extend with CGR.

Several schools hosting NCAA baseball Super Regionals are reporting quick sellouts. Seats for LSU's home series against Florida State went on sale Friday morning at 8:00am CT and reportedly "sold out 15 minutes later." LSU "will monitor the actual attendance in the stadium and if more tickets can open up, the university says they’ll do so at the ticket office at game time each day" (WAFB.com, 6/7).

For the Ole Miss-Arkansas series in Fayetteville, tickets sold out in "less than 10 hours, so expect record crowds" (KAIT8.com, 6/7). Texas Tech's series against Oklahoma State -- already underway at Dan Law Field at Rip Griffin Park -- is officially a sellout (Texas Tech). North Carolina by Thursday afternoon was sold out of all-session passes for its series hosting Auburn (UNC).

Former NASCAR Chair & CEO Brian France, who pleaded guilty to DWI last August, will be "required to complete 100 hours of community service and undergo alcohol counseling." If he successfully complies with the requirements, he "will be able to withdraw his guilty plea" (NBCSPORTS.com, 6/7).

Wanda Sports Group, the sports/live events unit being spun out of China-based Wanda Group, has "filed with the SEC to raise" up to $500M in an IPO. Wanda Sports subsidiaries include Infront Sports & Media and Ironman parent World Endurance Holdings (NASDAQ.com, 6/7).

The Houston XFL team hired former Dolphins and Saints GM Randy Mueller as Dir of Player Personnel (CHRON.com, 6/7). 

The Warriors' communications team won the '18-19 Brian McIntyre Media Relations Award (PBWA).

"We know that when those clubs come to the United States to play, they want to play in the best facilities and in front of the largest crowds, and I think we have that here in Atlanta" -- AMB Sports  & Entertainment CRO Tim Zulawski, on possibly being one of the 10 American cities to host matches during the '26 World Cup (PROSOCCERUSA.com, 6/7).

"Our goal is to make it a festival first, and then the lacrosse game starts at 5 o'clock" -- MLL Boston Cannons President Ian Frenette, on updates to the game experience at its new venue, the renovated Veterans Memorial Stadium in Quincy, Mass. The Cannons sold out their season opener last Saturday (BIZJOURNALS.com, 6/7).

New Balance site crashed within 1 minute of Kawhi tees going on sale again.

— Andrew McKay (@apmckay) June 7, 2019

Whatever comes of the Dallas Keuchel signing, the aggressiveness of Alex Anthopoulos, the Braves' GM, is once again evident. It would be easy to misconstrue the Braves' rotation struggles as a misplaced impetus for signing Keuchel. I don't see that as the case.

— Jeff Passan (@JeffPassan) June 7, 2019

There’s way too much copycat honking about the negative impact of a big QB contract on a team’s salary cap … in a league where most teams have more cap space than they use or need.

— Gregg Rosenthal (@greggrosenthal) June 7, 2019

If Rafael Nadal wins the French Open, he will be within two Grand Slam singles titles of Roger Federer's total (18 to 20) for the first time since 2004, when Federer had 2 and Nadal had 0.

— Nick Zaccardi (@nzaccardi) June 7, 2019

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Friday

Dirk Nowitzki stages his "Heroes Celebrity Baseball Game" at The Star in Frisco at 7:00pm CT. 

Sunday

North Carolina men's hoops coach Roy Williams hosts a "Coaches vs. Cancer Golf Invitational" in Pinehurst. A silent auction ahead of play will give the winner a seat on UNC's bench for a home game next season.

N.C. State football posted this video to promote the program's military-themed "Stealth Wolf" uniforms that will be worn for the Oct. 10 home game against Syracuse.

Three Stripe Live, Adidas' online streaming showcase for girls' sports, will carry Friday's Michigan Hawks-Eclipse SC Lunar soccer match at Schoolcraft College in Michigan at 8:00pm ET. The game will also be broadcast on Twitter to coincide with the start of the Women's World Cup.

C$5.8M -- The value of free french fries McDonald's has given to Ontario residents during the Raptors' regular season as part of a sponsorship deal to give away fries "every time the team made 12 three-point shots in a game." It is "nearly three times the 700,000 orders the company projected" it would give away during the promotion (FINANCIALPOST.com, 6/7).