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POV Sports Marketing Signs On With Convenience Chain Wawa

Convenience-store chain Wawa has named Pennsylvania-based boutique agency POV Sports Marketing its sports agency of record. POV, founded by former Eagles and WNBA exec Molly Mullady Arbogast, will have agency duties including strategy and activation. The 800-store Wawa chain has locations in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and DC, and it has a sponsorship portfolio that includes the Eagles, Devils and MiLB.

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This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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