Clemson has finalized a 10-year contract extension with Nike that will "grant the athletic department" more than $58M. Nike has "provided apparel for all Clemson sports" since '02, and this agreement "will extend that partnership" through the '27-28 school year. Nike "will raise its annual cash payout to Clemson" from $115,000 to $400,000, and the company will "increase Clemson's royalty rate for co-branded merchandise" from 11% to 14%. Clemson AD Dan Radakovich is slated to meet with the media Friday afternoon to discuss the deal (GREENVILLEONLINE.com, 8/3).

JUST ANNOUNCED || @ClemsonDRad announced today that Clemson & Nike have agreed to a 10-year extension of their all-sport partnership!

Visit our Clemson-Nike partnership page for details on the agreement: https://t.co/5ZbOCQ2DoV@ClemsonTigers + @Nike = #ClemsonFamily 🐅🐾 pic.twitter.com/vgDPVEXUfV

— Clemson Athletics (@ClemsonTigers) August 3, 2018

Joe Buck has signed a "three-year, multi-million dollar extension" with Fox that keeps him as the net's lead voice on not only the NFL and golf, but also MLB for "at least as long as the network's current deal runs," according to sources. Fox has the World Series through '21 and is a "pretty good bet to retain it after that," so Buck will be front and center for "all of October and then through football season with no end in sight." Buck had two years remaining on his contract, so as he "turns 50 next year, he will be in the midst of what is in essence a five-year deal." He said, “There wasn’t a lot of posturing. I don’t want to go anywhere. They know I don’t want to go anywhere" (NYPOST.com, 8/3).

Buck appears in the latest installment of "Life On Tour," a film series from apparel brand TravisMathew:

Callaway Golf is "headed toward a 17-year high after better-than-expected earnings driven by the Rogue line of golf clubs and a new line of balls." Callaway reported "earnings of 63 cents per share, up from 33 cents last year." Sales in Q2 totaled $396.3M, up from $304.5M last year. Callaway shares "have rallied nearly 41%" for this year so far (MARKETWATCH.com, 8/3). Meanwhile, shares of Acushnet, which owns Titleist. have "risen to a record high," up as much as 4.1%. Sales in Q2 "also topped the highest analyst estimate" (BLOOMBERG NEWS, 8/3).

Former MSG Network President and cable sports pioneer Joe Cohen is advising the XFL, sources said. The relaunched XFL is scheduled to debut in spring '20 and is funded by WWE Chair & CEO Vince McMahon. Cohen is a longtime friend of McMahon’s, so the advisory role is not a surprise, though it is not clear in what capacity he is offering counsel. An XFL spokesperson said, "Joe Cohen is a long-time family friend and advisor, who is serving in an advisory capacity for the XFL." Cohen is currently President of Sports for The Switch, a video solutions service provider. Cohen was part of the '16 SBJ class of Champions.

The NFL's new helmet-lowering rule has been a hot topic of discussion since Thursday night's Bears-Ravens HOF Game in Canton, with NBC's Al Michaels noting it will be something top of mind "probably throughout most of the season" until the officials "figure out how to get this exactly right" ("Bears-Ravens," NBC, 8/2). ESPN's Steve Levy said it will "lead to a lot of discussion, and I'm not sure the officials themselves know" the exact rule ("SportsCenter," ESPN, 8/2). ESPN's Scott Van Pelt noted there is "going to be so much conversation and frankly, freak out, from fans and social media" ("SportsCenter," ESPN, 8/3).

FS1's Chris Broussard said the rule will "make games longer, (and) it's going to certainly frustrate defenders" ("First Things First," FS1, 8/3). ESPN's Mike Greenberg: "If one thing is clear, we still don't know what a legal tackle is" ("Get Up!," ESPN, 8/3).

Take-Two Interactive CEO Strauss Zelnick appeared on CNBC’s “Squawk Alley” to discuss the company’s earnings and the success of the "NBA 2K," noting the video-game industry "really has been transformed" in the current social media climate. Zelnick: "When you have a hit title, we have now found that you can engage and captivate consumers on an ongoing basis. So titles that used to be in the market for a month or two months or three months can extend for almost a year.” Zelnick: “Basketball, for example, used to be a pretty short seasonal game. Now our fans will stay involved and engage with ‘NBA2K’ for nearly the full year, and then they have an opportunity to buy the next season” (“Squawk Alley,” CNBC, 8/3).

As part of a major push with Ironman to grow triathlon participation, USA Triathlon has started an incentive program for members to refer new participants. Any adult annual member will receive $5 off their next membership dues for every adult they refer to become a member. The new member will also receive the discount. In January, USAT and Ironman launched Time to Tri, a campaign to get 100,000 people to finish a triathlon for the first time.

Thursday night's Yankees-Red Sox game "got a season-high 11.2 rating on NESN" (TWITTER.com, 8/3).

The WNBA Washington Mystics "delayed tip-off" of Friday's game against the Las Vegas Aces from 7:00pm ET to 8:00pm. The Aces "experienced a series of delays" in travel and were not expected in DC until around 2:30pm on Friday (REVIEWJOURNAL.com, 8/3).

The NFLPA's political action committee has "begun dolling out donations for the midterm elections." The PAC "gave $27,700 total in six House and Senate races" -- $17,700 to four Republicans and $10,000 to two Democrats. Former NFLers Colin Allred (D-Texas) and Anthony Gonzalez (R-Ohio) each got $5,000 (AP, 8/3).

Fulltime Fantasy Sports is suing CBS Interactive and 247Sports, claiming imitation of Fulltime's brand and logo on a Facebook page. Fulltime owns and operates the Fantasy Football World Championships in Las Vegas (Fulltime Fantasy Sports).

"All my friends are like, 'Hey, you need to welcome him to the city.' And I'm like, 'I think he's OK'" -- Rams QB Jared Goff, on LeBron James joining the Lakers (ESPN.com, 8/3).

"I anticipate with some of the expiring contracts that we have and the flexibility that we have around payroll, we're going to be creative in this free-agent market and see what opportunities present" -- Twins Exec VP & Chief Baseball Officer Derek Falvey, whose team will likely enter the offseason with less than $29M in guaranteed payroll for four players (Minneapolis STAR TRIBUNE, 8/3).

“Happy birthday Tom Brady -- 41 in human years, 25 in Alex Guerrero years” -- ESPN’s Bob Ley (“OTL,” ESPN, 8/3).

We are officially under 1000 season tickets remaining to sell out @HardRockStadium for the 2018 @CanesFootball season. Order your tickets now! #BuildingChampions #Canes #sellout

— Blake James (@CanesAllAccess) August 2, 2018

I see complaining about NXS practice being on the NBC Sports App… The day when most if not all practice and qualifying sessions will be streamed on mobile apps or not streamed at all will be an interesting one. I believe that day is coming sooner rather than later.

— Caleb Whisler (@caleb_whisler) August 3, 2018

Congratulations to Reid Laymance for being named as The Chronicle’s sports editor. He had been running the department since Randy Harvey retired and moved back to California. Now Reid is official and everyone in the department is excited!

— John McClain (@McClain_on_NFL) August 3, 2018

Not sure what the point of the "clock" rule is if some players are not getting penalised for not following the rule

— Denis Shapovalov (@denis_shapo) August 3, 2018

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Sunday

The Saints will hold an open practice at Tulane's Yulman Stadium from 7:00-9:00pm CT, coinciding with a fan day and autograph session before and after the training session.

The Web.com Tour parodied Phil Mickelson's new Mizzen+Main commercial with one of its own.

Moves like Lefty. #WebTour pic.twitter.com/psRBDPZFV6

— Web.com Tour (@WebDotComTour) August 3, 2018

Friday

ESPN will air Rachel Nichols' sit-down interview with LeBron James in its entirety at 8:30pm ET.

12% -- Year-over-year increase in viewership for MLB Network's "MLB Tonight: Trade Deadline Edition" on Tuesday from 1:00-4:00pm ET (THE DAILY).