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Closing Bell

Steelers' Antonio Brown Lands On "Madden NFL 19" Cover

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EA Sports today named Steelers WR Antonio Brown the cover athlete for "Madden NFL 19," making him the "first Steeler to appear on the cover since Troy Polamalu shared it with Larry Fitzgerald" in '10. He is also the "first player ever to do it minus his helmet." Brown has done an "impressive job building his own personal brand" (POST-GAZETTE.com, 7/18). Being on the "Madden" cover "isn't quite what it used to be, because most people download the game directly to their consoles." Still, Brown's presence "will surely dominate the start-up screen" (PROFOOTBALLTALK.com, 7/18).

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