Derek Jeter and Bruce Sherman held their first press conference as Marlins owners this morning at Marlins Park, and they "did not confirm the anticipated payroll slashing but implied payroll reduction was likely." Sherman: "We are going to try to operate the team financially responsibly and successfully on the field.” Meanwhile, Jeter said that he will be "very hands on" in his role as CEO. He said, "I don’t think people would respect me if I wasn’t here.” Sherman "spoke of '10, 12, 14' investors" within their ownership group. But he said the exact number “is not totally relevant” (MIAMIHERALD.com, 10/3).

The MLB Postseason begins tonight with the Twins-Yankees AL Wild Card game in N.Y. With an average resale price of $190, demand for the game at Yankee Stadium is the third-highest for a WC game that SeatGeek has seen since the aggregator started tracking the secondary market in '10, behind only Giants-Mets last year ($252) and Cubs-Pirates in '15 ($216). However, prices for the game have dropped 15% over the past two days (Preston Bounds, Assistant Editor).

Meanwhile, brands spent $558M to advertise during the '16 MLB Postseason, according to data provided to THE DAILY by Kantar Media, a 41% increase over '15 and a 47% increase over '14 (David Broughton, Research Director).

A new FS1 ad campaign in N.Y. is "asking riders to 'pick a side' on the Times Square to Grand Central shuttle: Are the Knicks hopeful or hopeless?" Half of the subway train "has a negative ad on the outside, referring to the franchise as 'hopeless' alongside photos of Joakim Noah and Tim Hardaway Jr." The other side of the car "featured 'hopeful' along with a picture of star Kristaps Porzingis" (NYDAILYNEWS.com, 10/3).

The NFL said ticket sales through the first quarter of the season were solid, comparable to the last two years at the same point. This comes after President Trump called for a boycott of the NFL if players continued to kneel for the national anthem as some fans drew media attention for burning merchandise and season tickets. NFL Exec VP/Communications Joe Lockhart noted stadium capacity remains over 90%, just like last year. “Ticket sales are about even with last year and the year before,” he said. Lockhart noted “MNF” TV ratings were up, while other ratings also were strong.

Sabres arena naming-rights partner KeyBank has agreed to a multiyear deal for its Key Private Bank unit to become the team's "official wealth management partner." The deal allows for "additional branding opportunities" at KeyBank Center, and it also will "offer clients access to exclusive experiences with the team." KeyBank "had already been the Sabres' official bank," and its name has been on the arena since September '16. The new deal will "give Key Gold Ring Partnership designation with the Sabres" (BIZJOURNALS.com, 10/3).

Maverick McNealy has "lined up his first sponsorships as a pro, signing an equipment deal with Callaway Golf and an apparel contract with Under Armour." The deals come ahead of the 21-year-old's pro debut this week at the PGA Tour Safeway Open. McNealy has also "inked partnerships with KPMG" and Arizona-based developer and operator of private residential communities Discovery Land. McNealy, "working with Peter Webb of P3Sports Reps, is the latest young gun to sign with Callaway." While at Stanford, McNealy "was the world’s No. 1 ranked amateur," as well as the college player of the year in '15 (FORBES.com, 10/3).

Hudson's Bay today unveiled its Team Canada ceremonial apparel for the '18 PyeongChang Games, and "more than a dozen Canadian athletes modelled the collection" at a downtown Toronto mall. The gear features "colour blocks of Canadian red and white, plus black." The Opening Ceremony parka "falls to the mid-thigh and features 'Canada' emblazoned across the chest in bold white letters, and a large white Maple Leaf on the back." Medal podium outfits "feature a puffy red coat," and the Closing Ceremony look includes "red and black soft-shell jackets." The collection also "features buffalo check shirts, tuques and ball caps" (CP, 10/3).

Approximately 1,133 NFL players and agents' personal information was "exposed due to a misconfigured online database" operated by the NFLPA. The Kromtech Security Center wrote on its website that "anybody with Internet connection could have accessed the database." The Germany-based firm late last week discovered the data "apparently had been seized upon by cyber criminals as part of a ransomware attack." Colin Kaepernick was among those who "had information such as his home address and cell phone number compromised" (USATODAY.com, 10/3).

The Univ. of Louisville "has chosen" USL club Louisville City FC investor Vince Tyra as its interim AD while Tom Jurich remains on administrative leave. Tyra is a member of the UL Foundation's board and serves at Operating Partner at Southfield Capital, a "Connecticut-based private equity firm" (COURIER-JOURNAL.com, 10/3).

The NFL and NFLPA met today to "discuss the important issue of social activism" by the league's players. Attendees included NFL Commissioner Roger Goodell, NFLPA Exec Dir DeMaurice Smith, NFLPA President Eric Winston. Patriots Owner Robert Kraft, Giants President & CEO John Mara and Steelers President Art Rooney II (FACEBOOK.com, 10/3).

An intruder broke into USA Hockey HQ in Colorado Springs last night and vandalized the first floor, causing $100,000 worth of damage, USA Hockey Senior Dir of Communications Dave Fischer confirmed. Authorities and USA Hockey officials do not believe anything was stolen from the floor, where some valuable memorabilia is on display, and also believe nothing especially rare was seriously damaged (Ben Fischer, Staff Writer).

Michael Phelps has "inked a deal to represent" Miami-based pool manufacturer Crystal Lagoons (BIZJOURNALS.com, 10/3).

"We made the commitment. Our players are going to be showing up there and we're going to be playing for that amount of money ($7.1 million)" -- PGA Tour Commissioner Jay Monahan, on still staging next year's DC-based tournament run by the Tiger Woods Foundation despite not having a title sponsor (AP, 10/3).

"I don’t think we could have found a more perfect person to -- I don’t want to say ‘replace’ Verne -- but to carry along the mantle of the tradition established by Verne" -- CBS Coordinating Producer Craig Silver, on Brad Nessler joining Gary Danielson in the booth for SEC games following Verne Lundquist's retirement (AWFULANNOUNCING.com, 10/3).

BIG changes for NBA All-Star in 2018:
1. Team captains will choose their own rosters (no more East vs West)
2. Teams will play for charity

— Howard Beck (@HowardBeck) October 3, 2017

So if Kevin Durant is an All-Star captain, he might have to choose between Curry and Westbrook? The NBA has the best drama.

— Mitch Goldich (@mitchgoldich) October 3, 2017

ESPN's lineup 4 #Yankees #Twins. ESPN: SNF's Dan Shulman, Jessica Mendoza, Aaron Boone, Buster Olney. RADIO: Jon Sciambi, Chris Singleton.

— Michael McCarthy (@MMcCarthyREV) October 3, 2017

Last day at Tor Sun b4 https://t.co/WCQX5Cqq5R gig. Emotional. Started in 86 while in univ. Has been my 2nd family for 31 yrs. Thank u Sun!!

— Mike Zeisberger (@Zeisberger) October 3, 2017

The Pistons hold their annual Meet The Team ceremony at Little Caesars Arena. Admission is free and doors open at 7:00pm ET.

Trail Blazers G Damian Lillard posted this video to promote his new signature shoe from Adidas, the Dame 4. In a bit of marketing synergy, the spot features music from Lillard himself. Both his new album "Confirmed" and the Dame 4 shoe will be available Friday.

My 4th @adidashoops signature shoe, the #Dame4, drops everywhere this Friday! #YKWTII

🎵: "No Punches" from my 2nd album #CONFIRMED. pic.twitter.com/UK922oZtTV

— Damian Lillard (@Dame_Lillard) October 3, 2017

4 -- Number of NASCAR playoff spots earned by each of the major manufacturers, meaning the 12-car playoff field is "evenly divided" with "four Toyotas, four Fords and four Chevrolets." Toyota cars have won "all three playoff races" so far this postseason (USATODAY.com, 10/2).