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Volume 24 No. 180
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Alex Ovechkin To Promote Papa John's In His Native Russia

Capitals LW Alex Ovechkin, an endorser for Papa John’s in the U.S. since '15, will now be pushing the pizza brand in his native Russia. Ovechkin will appear in television and digital campaigns on Russian TV and websites. There are around 120 Papa John’s restaurants in Russia, where the brand first appeared in '03. Other Ovechkin endorsements include Nike, Bauer, Coca-Cola, Fanatics and Upper Deck. Bruin Sports Capital Partner David Abrutyn is Ovechkin’s longtime marketing agent.