ESPN Launches "MNF" Campaign Leading Up To Sept. 11 Opener
ESPN today began airing a new "MNF" campaign ahead of the Sept. 11 season-opening doubleheader. The first spot in the effort focuses on an office worker who draws inspiration from NFL football in attempting to get through his day job. Future spots will depict a doctor, a student/barista and a construction worker as they advance toward Monday night, with encouragement from "MNF" announcers Sean McDonough and Jon Gruden. The campaign was created by ESPN’s CreativeWorks group.
Also today, Dr Pepper today launched its '17-18 college football campaign, which again features the Larry Culpepper concessionaire character. Former NFLer Doug Flutie appears in the first spot in the campaign (THE DAILY).