Allstate Signs CONCACAF Sponsorship, Renews Other Soccer Deals

Allstate today formally announced it has signed a "four-year partnership with CONCACAF to become its official insurance sponsor." It also reached a "four-year renewal with both MLS and the Mexican national team’s U.S. tour, and holds an option for a fifth year." Allstate "will look to sign three to five sponsorships with MLS clubs this season, with the goal to increase that number in the following year." Allstate Dir of Product Marketing Dan Keats said that the company in its activation will be "focusing around CONCACAF Gold Cup matches" in the U.S. this summer and "marquee MLS matches." Allstate also plans to roll out an ad campaign with TV, digital and social spots (SPORTSBUSINESS JOURNAL, 6/5 issue).