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ExxonMobil Renews "Rocket League" Esports Sponsorship Deal

ExxonMobil has renewed its sponsorship of esports property Rocket League Championship Series, a competition produced by Twitch and "Rocket League" publisher Psyonix. The energy company will again highlight its Mobil 1 lubricant brand with the deal, which covers the upcoming seasons 3 and 4. Twitch Dir of Global Esports Sponsorship Nathan Lindberg called a renewal from a non-endemic sponsor “very rare” and a “noteworthy indication of where the industry is heading.” Financial terms were not disclosed. "Rocket League" game play is a hybrid of demolition derby and soccer, with teams of three or individuals scoring goals with rocket-powered cars.

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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