Menu

Monday 4:00pm ET....Latest News....Jazz Hands

  • Jazz, Vivint Reach 10-Year Agreement For Arena Naming Rights
  • Streaming Service Tidal To Sponsor Theater Space At Barclays Center
  • Time Warner Cable Sports President David Rone Leaving Company
  • Vikings, CenturyLink Announce 10-Year Founding Partnership Deal

Jazz, Vivint Reach 10-Year Agreement For Arena Naming Rights

Larry H. Miller Sports & Entertainment today announced an arena naming-rights deal with home security company Vivint. Financial terms were not revealed for the 10-year deal. The name change for the former EnergySolutions Arena is effective immediately. LHMSE and Vivint's multi-faceted marketing partnership will include an interactive "Vivint Smart Home Experience" on the arena concourse and an autism awareness campaign (LHMSE).

A "formal press conference to announce the name change" is scheduled for this afternoon. Energy Solutions "will continue as a partner with the Jazz and a lead sponsor of the Junior Jazz program" (SLTRIB.com, 10/26).


Streaming Service Tidal To Sponsor Theater Space At Barclays Center

Barclays Center has agreed to a "name-in-title sponsorship deal" with streaming service Tidal that "will see the arena's theater configuration operate as the Tidal Theatre going forward." The space had operated as the Cushman & Wakefield Theater since the arena opened three years ago. Barclays Center CEO Brett Yormark said Cushman & Wakefield has been "repositioned" into other areas of the arena. Yormark said the Tidal partnership is a "content deal." This is "believed to be the first time a digital content company has come in as a sponsor for a live performance venue" (BILLBOARD.com, 10/26).

Meanwhile, the Nets have renewed their media rights with YES Network under a new deal. YES has televised the team's games since the network's inception in '02 (Nets).

Time Warner Cable Sports President David Rone Leaving Company

By John Ourand

Time Warner Cable Sports President David Rone, who oversaw the Dodgers and Lakers RSNs, is leaving the company. TWC will not replace Rone when he leaves his post, which he has held for four-and-a-half years, at the end of the month. His direct reports, including GM Mark Shuken, Affiliate Relations VP Dan Finnerty and Marketing VP Scott Pruitt, now will report to TWC Exec VP, Chief Content Officer & COO Melinda Witmer. Rone will remain on as a consultant until the end of the year.

Hired in '11 from CAA, Rone oversaw the successful '12 launches of TWC SportsNet and the Spanish language TWC Deportes, with programming from the Lakers, Galaxy and Sparks. Rone has run into troubles launching a third RSN with the Dodgers – SportsNet LA is owned by a group affiliated with the Dodgers; TWC Sports distributes the channel. Meanwhile, TWC Sports' parent, Time Warner Cable, is in the process of merging with Charter. The deal currently is in front of regulators and could close as soon as the end of the year.

Vikings, CenturyLink Announce 10-Year Founding Partnership Deal

The Vikings today formally announced a 10-year deal for CenturyLink to be a Founding Partner of U.S. Bank Stadium, and the team's communications provider. The agreement includes in-stadium signage, scoreboard promotional features, media assets, hospitality and TV and radio advertising (Vikings). The deal, "valued in the seven figures annually," covers U.S. Bank Stadium "and the team’s proposed practice complex in the Twin Cities." CenturyLink "will supply stadium infrastructure for wireless communications" (SPORTSBUSINESS JOURNAL, 10/26 issue).

Kia Launches Marketing Campaign Starring Clippers' Blake Griffin

Kia today announced the launch of a series of ads for its Optima sedan featuring Clippers F Blake Griffin. A multiplatform campaign including TV, digital and social media elements will debut during "Kia NBA Tip-Off." The campaign was created by David&Goliath, California, Kia's agency of record. Spots will appear on cable and network NBA programming and on all of Kia's social and digital platforms (Kia Motors America).

Twins Creating New Spaces At Target Field With $5M Retrofit

The Twins today announced that they are "upgrading a section of center field seats at Target Field into a premium club and a themed bar open to all fans." Populous, the original ballpark architect, designed the club, called Catch, to hold "about 120 season-ticket holders." One level above is Minnie & Paul's, "a larger general-admission space." The $5M retrofit, "paid for by the Twins, spans two levels above the batter’s eye, and includes the most extensive upgrades since the ballpark opened" in '10. The new spaces "will be ready next season" (SPORTSBUSINESS JOURNAL, 10/26 issue).

Univ. Of Phoenix Parent Paid $7.3M For Naming Rights In FY '15

By David Broughton

Univ. of Phoenix parent company Apollo Education Group paid approximately $7.3M in the FY ending Aug. 31 for naming rights to the NFL Cardinals' stadium in Glendale, Ariz., according to the company's Annual Report on Form 10-K filed with the SEC last week.

The agreement, signed in September '06, includes naming, sponsorship, signage, advertising and other promotional rights and benefits. The initial term is in effect until '26, with options to extend. Pursuant to the agreement, the company paid $5.8M for the '06 contract year, with the payment increasing 3% per year until '26. As of Aug. 31, the remaining contractual obligation pursuant to this agreement is $94.1M. Other payments apply if certain events occur, such as if the Cardinals play in the Super Bowl or if all of their regular-season home games are sold out.

Make Your Opinion Count With The 2015 SBJ/SBD Reader Survey

The 11th annual SportsBusiness Journal/Daily Reader Survey is now live. This year's shortened and refreshed survey gives you a chance to quickly weigh-in on questions such as:

  • Do you think a team from one of the top four leagues should be based in Las Vegas?
  • Do you think a team from one of the top four leagues should be based in Europe?
  • What is the biggest threat to the North American sports business model?
  • What is the best opportunity for sports leagues to increase revenue?

Cast your votes and then look for results in SBJ and SBD the week of Nov. 23.

Buzzer Beaters....

Conference USA has officially made Judy MacLeod the "first female commissioner" of an FBS conference. MacLeod had served as interim Commissioner since Britton Banowsky's departure last month. Her selection by the conference BOD was "unanimous" (AP, 10/26).

NYC FC announced a multiyear partnership with mobile phone manufacturer Alcatel OneTouch that will include pregame and in-game experiences, social and digital media campaigns, in-game advertising, in-market promotions and community engagement (NYC FC).

The Blackhawks today announced that they will release their '15 Stanley Cup Championship book on Tuesday, Nov. 10, followed by a film called "Hat Trick" on DVD and Blu-ray on Tuesday, Nov. 17 (Blackhawks).

The Senators will use analytics technologies from IBM to gain fan and consumer insights (IBM).

The deadline to nominate a candidate for SportsBusiness Daily/Journal’s Forty Under 40 program for '16 is Sunday.Follow this link for more information, including to submit a nomination (THE DAILY).

Quick Hits....

“We love where we are. We don’t lay down and cower in the corner. We’ll scream it from the mountaintops. We love this plan and believe in it” – 76ers CEO Scott O’Neil, on the team’s multiyear rebuilding process (PHILLYMAG.com, 10/26).

“We have to look at our structure and look at what we do to give the athlete the best chance to be as close to 100 percent at the end of the year as they can” – WTA CEO Steve Simon, vowing “fundamental changes” to the schedule following a rash of injuries among top players (REUTERS, 10/26).

“For us, this is part of not just a longer-term plan but a change in our orientation. We want to be more active and engaged. Hosting this meeting is one of the things that you need to do" – USOC CEO Scott Blackmun, on the Association of National Olympic Committee assembly being held in DC (AP, 10/26).

Twitter Me This....

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Tonight's Events....

The Titans are hosting a "Football 101" event for women at the team's HQ at 5:30pm CT. It includes a silent auction benefiting the Tennessee Breast Cancer Coalition.

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) Bills-Jaguars Game Earns Close To 34 Million Live Streams Via Yahoo
2) Domonique Foxworth Resigns As NBPA COO, Though Roberts Would Not Offer Details
3) Expansion Teams Boost MLS To Highest Average Attendance In League History
4) Fabiani Claims Chargers Will Officially File Relocation Papers For L.A. In January
5) ESPN's Chris Berman, Suzy Kolber Pay Tribute To Co-Workers Let Go In Latest Cuts

Daily Download....

James Madison Univ. compiled this video showing the welcome ESPN's "College GameDay" received during its trip to the FCS school for Saturday's homecoming game against Richmond.

Channel Surf....

Mike Tyson will appear on NBC's "The Tonight Show" at 11:35pm ET.

Headliners....

Here are tonight’s headline guests on the following talk shows:
“Tonight Show” David Spade
“Late Show” Kristen Wiig
“Jimmy Kimmel Live” Bradley Cooper
“Late Late Show” Luke Wilson
“Late Night”  Clive Owen
“Conan" Brent Morin

Daily Digit....

150 – Number of "MNF" telecasts ESPN's Mike Tirico will have called following tonight's Ravens-Cardinals game. Tirico has been the "MNF" play-by-play announcer since '06 (MMQB.SI.com, 10/26).