Polaris Ranger Signs Three-Year Sponsorship Deal With PRCA

The PRCA has inked a three-year deal that makes the Polaris Ranger the official utility vehicle (UTV) of the rodeo organization, as well as for the Ram National Circuit Finals Rodeo and Wrangler National Finals Rodeo. Financial terms were not available for the deal, which was negotiated in-house. Polaris will have activation at the NCF later this month in Kissimmee, Fla., and will come on as presenting sponsor for December’s NFR in Las Vegas.

The partnership began when Polaris – a partner of CBS Sports – approached the PRCA about activation opportunities at the '14 NFR, which aired on CBSSN. PRCA Dir of Properties Sarah Muirheid said Polaris secured a display booth at the December event and “decided it was a good fit” and “works well with our cowboys and their use of UTVs.” Polaris activations at local PRCA events this year also are a possibility, Muirheid said.