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Volume 24 No. 158
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Chevy Launching New Global Campaign Around ManU Deal

Chevrolet on Friday announced the launch of "What Do You #PlayFor?" a new soccer-themed global campaign activating around the automaker's deal with EPL club Manchester United. Chevy is ramping up the campaign, which will include charitable efforts in developing areas, around Sunday's Liverpool-ManU match. The brand plans several fan engagements and other activations this year around its ManU deal, including the July reveal of the new Chevrolet-branded shirt (Chevrolet).