Buzzer Beaters....

ESPN on Friday announced that SEC Network starting in '15 will exclusively air the first three rounds of the SEC men's basketball tournament. This will mark the first time the entire tournament will be nationally televised (ESPN).

Rawlings formally announced a 6-year agreement with the Chinese Baseball Association, establishing Rawlings as the NGB's official apparel and equipment sponsor (Rawlings).

Goodyear on Friday announced the launch of a larger, more high-tech new blimp that will patrol the skies around sporting events. The tire company also is holding a national contest for consumers to name the new vehicle (Goodyear).

Nike Golf is introducing a 60-second ad showcasing the new line of RZN golf balls. The lighthearted spot, the second in Nike’s new “Play in the Now” campaign, will air on ESPN in the U.S., and will also air in Canada, the U.K. , Japan and Korea (Nike).