The Bruins and JetBlue announced a multiyear sponsorship deal designating JetBlue as the official airline of the team and TD Garden (Bruins).
Stewart-Haas Racing's NASCAR Sprint Cup Series No. 10 Chevy driven by Danica Patrick will sport a pink paint scheme for each of the four October races to raise breast cancer awareness. The first pink race for the Go Daddy-sponsored car will be Sunday's Hollywood Casino 400 at Kansas Speedway (Go Daddy).
SXSW announced the addition of SXsports as a new component of the annual event, next scheduled for March 7-9 in Austin, Texas. Featured personalities will include Grantland's Bill Simmons, ESPN's Nate Silver, Mandalay Sports Media Chair Peter Guber and MLB Giants Social Media Dir Bryan Srabian (SXSW).
USA Rugby has reached a broadcast deal with Fox Sports for coverage of the inaugural "Black and Blue Match" Nov. 9 at PPL Park. FS1 will televise the match pitting the USA Men's Eagles against the New Zealand Maori All Blacks (Fox Sports).
Monumental Sports & Entertainment today announced the launch of the second phase of Monumental Network, which now includes a series of 15 additional websites and blogs, as well as a third-party affiliate program (MSE).
WWE today announced an integrated partnership with Totino's Pizza Rolls (WWE).
