Leonsis Sees Digital Companies Bidding For More Sports Rights Soon
Capitals and Wizards Owner Ted Leonsis appeared on CNBC's "Squawk Box" Friday morning, and the net's Andrew Ross Sorkin asked him, "When do you see a time when sports rights are sold not to the networks like NBC and CBS and ABC, but are sold to Netflix and Google and Hulu and you name it?" Leonsis: "I think Apple would be a bidder too and I think you're going to see that soon. ... The cable model is going to be under a lot of stress and demand and sports programming will be increasing in value, because it's really the only programming that brings large audiences together and it's what consumers will pay for" ("Squawk Box," CNBC, 9/27).