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Volume 24 No. 156
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Ortiz, Curry, Douglas, Cena Star In New Capri Sun Campaign

Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Red Sox DH David Ortiz, Warriors G Stephen Curry, U.S. gymnast Gabby Douglas and WWE star John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown. Prizes include "autographed swag and Grand Prize trips to compete against the pros in a nationally televised field day" (BIZJOURNALS.com, 9/27).