Front Row Inks Deal With Army, Navy To Sell Rivalry Game
Front Row Marketing Services has signed a deal with the U.S. Military Academy and U.S. Naval Academy that is "focused on selling the Army-Navy Football Game property." Front Row, a Comcast-Spectacor subsidiary, "will lead and support participating sponsorship sales, partnership evaluation and consulting" for the annual game. Financial terms of the three-year deal were not disclosed (BIZJOURNALS.com, 7/22).