West Virginia’s long and winding road to a multimedia rights agreement came to a conclusion today when it signed a 12-year deal worth more than $80M with IMG College. The two sides originally came to terms in January, but in February the process was halted because of complaints about the bidding. Once that was resolved, IMG and WVU went back to the table and finalized a 12-year deal that kicks in immediately for the '13-14 season. The Mountaineers will have the opportunity to make more money from the deal through a revenue-share agreement if IMG hits certain sales thresholds.

IMG will sell WVU’s rights in sponsorship and advertising across TV, radio and digital platforms, as well as in-venue signage and promotions. IMG Audio will manage WVU’s radio network, while the firm will work with West Virginia Media Holdings to develop TV ad inventory on coaches shows and other programming. “WVU now has the opportunity to expand its revenue base by engaging new national sponsors, while building our athletic and university brand,” WVU AD Oliver Luck said. IMG’s WVU sales team will operate out of Morgantown, W.V.

The Avalanche and Pepsi Center today announced plans for a new scoreboard and sound system to be manufactured and installed by Daktronics. The scoreboard will feature four large screens: two of them approximately 27 feet high by 48 feet long, two of them about 21 feet high by 24 feet long. The new end-facing displays will be about 300% larger than the old displays, while the center displays will provide an image that is more than 800% larger than the previous display (Pepsi Center).

A Dallas federal judge ordered NFL Commissioner Roger Goodell to be deposed as part of the lawsuit against the league brought by disgruntled ticketholders from Super Bowl XLV. Judge Barbara Lynn did sharply limit the deposition questioning to only pertain to the issue of what Goodell knew about the seating fiasco that afflicted that event. The NFL was concerned the plaintiffs' lawyers would question Goodell about how much money he spent while in Dallas, and the type of accommodations he had.

The plaintiffs have tried for most of the year to get Goodell for a deposition, and had been originally turned down by the judge until her order yesterday. But the judge’s order could be somewhat bittersweet. It comes one day after Lynn denied class certification, meaning any case would have to go forward with just the named plaintiffs. Lack of class certification would make the case much less worthwhile for the plaintiff firms to proceed with, said John Goldman, a sports attorney with Herrick Feinstein.

Michael Avenatti, the lead counsel for the ticketholders, replied he “absolutely” plans to continue with the case. Lynn ruled Goodell’s deposition will occur no later than Aug. 5.

YES Network has reached a deal with Fox Sports Media Group by which YES will televise ACC basketball and football games, as well as Big East basketball games, starting this fall. YES will televise up to 10 ACC football games and up to 23 men's ACC basketball games, as well as select women's basketball and Olympic sports events. YES also will offer up to 10 Big East basketball games. A full telecast schedule will be announced at a later date (YES Network).

Today's edition of "Katie" with host Katie Couric featured a discussion about ESPN's "Nine for IX" documentary series. The show featured appearances by Venus Williams, ESPN's Hannah Storm, ABC's Robin Roberts, former U.S. National soccer team players Julie Foudy and Michelle Akers and Whoopi Goldberg, who served as a producer on the project. Goldberg said of reuniting the '07 Rutgers women's basketball team – who were the target of derogatory comments from radio host Don Imus – for a short film on Rutgers coach Vivian Stringer, "The greatest thing for me was they said, 'That's not who we were. His description of us is not who we were and when we stood as a team and told the world that that was not us he was talking about and they got to look at us.' Everybody said, 'Hey Imus, what the hell is wrong with you?'"

Storm noted Basketball HOFer Sheryl Swoopes, also the focus of a film, was pregnant when the WNBA first began, creating a "big controversy." That was followed by the announcement she was gay, which was a "very landmark decision." Roberts: "She was not the most likeable figure at the time" ("Katie," 7/11).

The NBA today announced that the '13 Basketball Without Borders (BWB) schedule will feature a first-time camp in Portugal in addition to return trips to Argentina and South Africa. The tour begins July 25-28 with a trip to Buenos Aires, where the camp was first held in '05. The Portugal camp will be held Aug. 15-18, with the tour's 10th trip to Johannesburg held Aug. 29-Sept. 1. Nike, a BWB partner since '02, will again outfit coaches and camp participants (NBA).

EA Sports will mark the 20th anniversary of its NHL-licensed video game franchise with a "special anniversary mode" in "NHL 14." This will allow players to "enjoy all the minimalist features" from "NHL 94" (NHL.com, 7/11).

Brooks Brothers has partnered with Inter Milan in a two-year deal to be the Serie A club's official formalwear sponsor for the '13 and '14 seasons. Brooks Brothers will host an event in N.Y. at the end of his month to unveil the formalwear look (Brooks Brothers).

L.A.-based KACL-CBS averaged 470,000 viewers for its telecast of the Dodgers-D'Backs game, the largest audience for a local telecast of a regular-season Dodgers game since a Dodgers-Giants game in August '07. That game, which attracted 505,000 viewers, featured Barry Bonds seeking to tie Hank Aaron's record of 755 home runs (KCAL).

Kevin Harvick Inc. today signed a sponsorship agreement with Morton Buildings on behalf of NASCAR Sprint Cup Series drivers Kevin Harvick and Jeff Burton (KHI).

MLB Properties today announced its intent to revive the Starter satin jacket franchise featuring logos of all 30 teams (MLBP).

"Money didn’t go to charity and my son’s heart was broken" – Hudson Sherwood, who spent $5,000 for the chance for his six-year-old son to meet Barcelona F Lionel Messi in Chicago, on Visa refunding his money after agreeing that he had enough evidence to dispute the charge (USATODAY.com, 7/11).

"I've heard the comparisons to Roy Hobbs. ... The better comparison is Joe Hardy ... from 'Damn Yankees,' who came out of nowhere. And we know how he got there, so I'm a little concerned about that" – Dodgers President & CEO Stan Kasten, on not knowing anyone that has known RF Yasiel Puig for more than a year (DAILYNEWS.com, 7/11).

Philly.com's Jonathan Tannenwald: "If the EPL fixture list holds, 3 of NBC's first 4 and 4 of their first 7 games over the air in the coming season will feature #USMNT players."

ESPN's Mike Greenberg: "The part of the Biogenesis story I'll never understand, whatever happens, is why multi-millionaires were getting their PEDs at a stripmall."

NFL agent Mook Williams: "1 thing I never understood is why players choose 'figurehead' agents in recruiting who never actually rep them later aside from the SRA ink."

SI's Richard Deitsch: "Sensational job by @mbretosESPN conducting an interview with @YasielPuig in Spanish and translating in English for ESPN viewers. Fantástico."

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

The Rays will hold their eighth annual "Rays on the Runway" event at 6:30pm ET at the Renaissance Vinoy Resort. The event, organized by the Rays' wives, benefits the Children's Dream Fund. 

A slew of pro athletes appear in this video for the new film RIPD, in which Jeff Bridges plays a spectral police officer in search of a human avatar.

Sabres G Ryan Miller will appear on TBS' "Sullivan & Son" at 10:00pm ET.

Skateboarder and snowboarder Shaun White will appear on CBS' "Late Show" at 11:35pm ET.

488,611 – Total number of goals scored by select players in EA Sports' "FIFA 13" videogame during the July 3-10 AT&T MLS All-Star "In the Game" Challenge. Impact F Marco Di Vaio was awarded a spot on the league's All-Star team after gamers netted 73,838 goals during the promotion. Galaxy F Robbie Keane finished second with 69,797 goals (ESPN.com, 7/11).