A source confirmed that the 76ers "have fired" CEO Adam Aron. It was first reported by Howard Eskin of Philadelphia-area TV station WTFX-Fox via his Twitter feed that the team "had parted ways" with Aron. In addition to his CEO title, Aron "had an ownership stake in the team," and it is "unknown if he still does" (PHILLY.com, 6/24). This follows a Twitter report from the N.Y. Daily News' Frank Isola late last week that former MSG President Scott O'Neil is "close to landing an executive position with Sixers" (TWITTER.com, 6/21).

U.S. Health & Human Services Secretary Kathleen Sebelius today said that she is "in talks with the NFL to help promote new insurance options under ObamaCare." Sebelius said that the league "has been 'very actively and enthusiastically engaged' in discussions about a partnership to encourage people to enroll in newly available insurance plans." HHS also is reportedly "in talks with the NBA to promote the law" (THEHILL.com, 6/24).

Euroleague Basketball and the NBA today announced that CSKA Moscow will headline the '13 Euroleague American Tour. The club, which won the Russian championship and was a '13 Turkish Airlines Euroleague semifinalist, will play exhibition games against the Spurs and T'Wolves. The team will travel to Minneapolis on Oct. 7 and San Antonio on Oct. 9. CSKA Moscow is making its third trip to North America in the last five seasons (NBA).

Winemaker Jacob's Creek today announced a partnership with Andre Agassi that will see the Int'l Tennis HOFer talk about his life on film as part of the Jacob's Creek Open Film Series 2. The series of short films will be available on Jacob's Creek's website and YouTube channel. Jacob's Creek is the official wine of Wimbledon, and ads promoting the film series will run on ESPN and ABC during the tournament, with supporting print and digital ads in Wine Spectator and on WineSpectator.com (Jacob's Creek).

WTA Chair & CEO Stacey Allaster appeared on CNBC's "Worldwide Exchange" and said in terms of sponsorships, "We're really fortunate." Allaster: "When you have the most marketable female athletes in the world, my job's fairly easy. We've signed six new sponsors in the last three years. ... Our tournament revenue is growing, which means their sponsorship is up, which means player prize money is going up. So I feel very good, sponsors are being diligent. There's more rigor in the decision-making process. We are winning that race" ("Worldwide Exchange," CNBC, 6/24).

Heat G Dwyane Wade today released a fitness-themed mobile app, called "Dwyane Wade Driven," that offers "customized training programs and videos for basketball players and other athletes." The app, priced at $3.99, includes basketball drills, a fitness routine and "ways for users to track their progress." Publisher Driven Apps "plans to release additional bundles for users to download once they have mastered or completed the initial Wade program" (AP, 6/24). 

The 76ers have entered into a multiyear sponsorship deal with Parx Casino, which will become the presenting partner for the Sixers Dream Team dance squad and will "present the Sixers halftime radio show for all regular season games." Parx will be featured in a "co-branded logo" for use on the in-arena scoreboard, as well as on Sixers Dream Team warm-ups, trading cards, Web pages on Sixers.com and "any other Sixers Dream Team materials produced throughout the partnership" (BIZJOURNALS.com, 6/24).

Sources said that the New Era Pinstripe Bowl and the ACC "have agreed to a six-year deal in which the ACC will annually play the Big Ten" in Yankee Stadium starting in '14 (ESPN.com, 6/24).

ESPN today unveiled its on-air talent for coverage of Thursday's NBA Draft. The main commentator team will consist of Rece Davis, Jay Bilas, Jalen Rose and Bill Simmons. Heather Cox will handle green-room interviews, and Heat F Shane Battier will interview draft picks after they have been selected (ESPN).

IMG has negotiated a deal for former soccer player David Beckham to endorse China Auto Rental. The deal was announced today as Beckham concluded his second visit to China as an ambassador to the China SuperLeague (IMG).

John McEnroe has agreed to a deal with publisher Little, Brown and Company for a new memoir, "currently untitled, that is scheduled or 2014." The publisher said that McEnroe "will focus on his years as a businessman and tennis broadcaster" (AP, 6/24).

Northern Illinois Univ. is launching a Heisman Trophy campaign for QB Jordan Lynch. The campaign, dubbed "Lynch for 6," features a website and a Twitter account (CBSSPORTS.com, 6/24).

NASCAR today announced that it will stage Contenders Live Sponsored by Toyota for the second straight year in Chicago. The event, in which the 12 Chase for the Sprint Cup drivers answer questions and interact with fans in a live audience, will be held Sept. 12 prior to the first Chase race at Chicagoland Speedway (NASCAR).

NBC Sports Network announced that it will carry ARCA Racing Series events "for the first time," with four races "airing in August" (MLIVE.com, 6/24).

"I regret leaving New England. ... I was absolutely too headstrong. And he might have been a little headstrong, too" – Bill Parcells, who will be inducted into the Pro Football HOF next month, on the feud with Patriots Owner Robert Kraft leading to his departure from the team in '96 (USA TODAY, 6/24).

“With Rufus and the pigeons it ends up being fight or flight and the pigeons usually opt for flight” – Avian Control Systems bird handler Anna Davis, on the All England Club using a hawk each morning during Wimbledon to clear the facility of roosting pigeons (REUTERS, 6/24).

"We have zero tolerance for anything outside the honest boundaries" – Belkin Founder & CEO Chet Pipkin, whose company is sponsoring the former Rabobank cycling team, on doping in cycling (AP, 6/24).

"It's reckless. It's a little bit embarrassing, I think, for them, with their stature in the community, to be attacking individual members" – Florida state Rep. Carlos Trujillo, on a PAC created by Dolphins Owner Stephen Ross attacking politicians that opposed public funding of Sun Life Stadium upgrades (MIAMIHERALD.com, 6/24).

ESPN Senior Communications Dir Bill Hofheimer: "Wow. Just saw huge rtgs # for last night's @NikWallenda #Skywire. ESPN should look into rights to National Tightrope League. #nextbigthing"

Sponsorship measurement firm Joyce Julius' Twitter account: "College World Series rivals UCLA and Mississippi State both wear adidas and swing Easton."

MRN Radio’s Pete Pistone: "To our discussion this morning of why #IndyCar tries heat races and doubleheaders-a 0.7 TV rating Sunday - going up against #NASCAR was dumb."

Golfer Bubba Watson: "Hahaha me eether '@jtedscott: Not sure what @bubbawatson was talking about. I never make a mistak #golfishard'"

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Mick Jagger shows his support for the Bruins ahead of tonight's NHL Stanley Cup Final Game 6. The Rolling Stones played TD Garden earlier this month.

This video offers a behind-the-scenes look at Saturday's Sausage Race at Miller Park, which featured Dan Patrick and his radio colleagues donning the famous costumes.

NBC Sports Network extends its Stanley Cup Final preview show to 90 minutes. The show begins at 6:30pm ET from TD Garden.

NBA TV will air "Draft HQ" at 8:00pm ET, marking the start of its original programming leading up to Thursday's NBA Draft.

60 – Number of TV stations worldwide that will cover the '13 Tour de France live. New TV rights holders include Estonia's ETV, Israel's Sport5, Kazakhstan's KAZsport and multinational broadcaster Aljazeera Sport (ASO Cycling News).