ABC can expect a strong rating for tonight's Spurs-Heat Game 7, and the network will need it in order for this year’s NBA Finals to have a shot at improving over the five-game Heat-Thunder series last year. ABC heads into tonight’s game averaging a 9.7 final rating and 16.2 million viewers, down 4% in both metrics compared to '12. The Finals are also seeing year-over-year drops among males 18-34 (-12%), 18-49 (-7%) and 25-54 (-4%).

The last NBA Finals Game 7 was in '10, when Lakers-Celtics drew a 15.6 final rating and 28.2 million viewers, also airing on a Thursday night. The Spurs last played in a Game 7 in '05 against the Pistons, and the game drew an 11.9 final rating and 19.0 million viewers on a Thursday night.

U.S. Open champion Justin Rose reportedly will be “making the switch" to Excel Sports Management’s Mark Steinberg, who represents Tiger Woods and Matt Kuchar. Rose has been represented by Switzerland-based 4Sports & Entertainment’s Marcus Day, but sources “knew that Rose was talking to Steinberg three weeks ago at the Memorial.” Rose has endorsement deals with TaylorMade, adidas Eyewear, Ashworth, British Airways, Goodwood, Jumeirah Golf Estates and Zurich Insurance Group (GOLFDIGEST.com, 6/20).

Documents unsealed today in the Ed O'Bannon v. NCAA case show that college sports officials "were actively trying to make sure that video games featuring college athletes were depicting the athletes realistically." The documents, originally filed under seal in April, are part of the plaintiffs' effort to show that CLC, EA and the NCAA "violated antitrust law by conspiring to fix at zero the amount of compensation athletes can receive for the use of their names, images and likenesses in products or media while they are in school and by requiring athletes to sign forms under which they relinquish" all such rights (USATODAY.com, 6/20).

Jacksonville Mayor Alvin Brown "has not yet determined how the city will pay its share" of $63M in planned EverBank Field improvements. The Jaguars have agreed to pay $19.9M with the city putting up $43M for two videoboards, but spokesperson David DeCamp said that the "administration is examining ways to pay the city's share." Incoming City Council President Bill Gulliford said that he "has not been briefed by the mayor" on financing the project. Gulliford: "That's the best-kept secret in Jacksonville, apparently" (JACKSONVILLE.com, 6/20).

USA Gymnastics and the Hilton HHonors rewards program today announced an extension of their sponsorship deal, in which HHonors continues as the NGB's official hotel partner through '16. The deal includes the continuation of Team Hilton HHonors, a program that provides financial support to male gymnasts. The new members of that program will be announced in the near future. Other activations include promotional initiatives and USA Gymnastics experiences for Hilton HHonors members (Hilton HHonors).

Dental Associates said that it has entered an agreement with the Packers to become the team's "exclusive marketing partner in the dental industry," effective with the '13 NFL season. Wisconsin's "largest family-owned dental group practice" operates 10 clinics in the state (JSONLINE.com, 6/20). Also today, Lammi Sports Management announced the signing of former NFLer-turned-Packers broadcaster Mark Tauscher for representation in marketing, media and endorsement (Lammi Sports Management).

CBS' Nick Faldo appeared on CNBC's "Squawk Box" this morning to discuss his various business ventures, including being a "brand ambassador" for Glenmorangie scotch whiskey. Faldo: "I'm a connoisseur as well." Faldo said of his deals, "I like to team up with people I enjoy doing business with, the guys that are fun to be around as well. It's not the era of being a golfer when you were sure to sign everything (in terms of endorsements) and then you went off and played golf. Now it's different. You have a different relationship with brands now. You want to be more involved with them and help them" ("Squawk Box," CNBC, 6/20).

Pocono Raceway today announced that Sunoco has agreed to sponsor its July 7 Izod IndyCar Series race, which will now be called the Pocono IndyCar 400 Fueled by Sunoco. The fuel company also will sponsor Tony Kanaan's No. 11 Chevrolet in the race (Pocono Raceway).

The PGA Tour has filed a motion in New York Supreme Court to dismiss the lawsuit filed by golfer Vijay Singh in May. Singh sued the Tour for "violating its duty of care and good faith" after he admitted to using a banned substance (GOLFCHANNEL.com, 6/20).

8Star Motorsports owner/driver Enzo Potolicchio will promote on his No. 81 Ferrari United SportsCar Racing (USCR) in this weekend's 24 Hours of Le Mans. USCR in '14 will bring the American Le Mans Series and Grand-Am Road Racing into one organization (Grand-Am).

"You don’t really understand an organization or know an organization until you wake up every day and you're there and you're living among the people that make up that organization" – Pete Bevacqua, who became PGA of America CEO late last year (“Morning Drive,” Golf Channel, 6/20).

“The worst thing this organization or anyone can do is get complacent. I don’t think we’re in danger of that, but I think we need to constantly be pushing the envelope” – Warriors GM Bob Myers, on building off this season's playoff run (S.F. CHRONICLE, 6/20).

"I still look at this as it's the modern way to build a team against the old way to build a team. That's what the NBA Finals are all about" – Host Dan Patrick, on the Heat-Spurs NBA Finals ("The Dan Patrick Show," 6/20).

Silicon Valley Business Journal's Lauren Hepler, on MLS Commissioner Don Garber: "Extra rowdy fans beware: @thesoccerdon says certain @MLS stadiums using face recognition tech for venue safety … @thesoccerdon quotes $60+ million per year economic impact estimate for new @SJEarthquakes stadium in San Jose."

Washington Times' Nathan Fenno: "Digging through old newspapers, found NCAA committed $1k to study football head/spinal injuries ... in 1947. Equivalent to $10k today."

NFL Media Group VP/Communications Alex Riethmiller: "Remember when sportscenter used to show highlights from the previous days action? Yeah, that was awesome."

Blogger Amanda Rykoff‏: "So this Aaron Hernandez situation makes me glad we didn't have Twitter during the OJ car chase."

If you see a tweet we won’t want to miss, send it to us at editorial@sportsbusinessdaily.com.

The Dodgers' official Twitter feed offers a first look at a Vin Scully bobblehead before it is given out at the ballpark on July 25.

Royals Charities will host the annual Diamond Dreams event, including a "Baseball's Greatest Moments" silent auction, at Kauffman Stadium. The event will benefit the Univ. of Kansas Hospital's Neonatal Medical Home.

This video on FunnyOrDie.com spoofs Heat F LeBron James' reputation as a flopper. The style of presentation imitates an ESPN vignette, complete with a fake sports news ticker.

NASCAR driver Brad Keselowski will appear on ABC’s “Jimmy Kimmel Live” at 11:35pm ET.

2,000 – Number of times Denver Post columnist Woody Paige has appeared on ESPN's "Around The Horn" since its debut. Paige during last night's show thanked Exec Producer Bill Wolff who told him to "go be yourself." Paige: "That was the worse advice I ever heard, but it got me on 2,000 shows" ("Around The Horn," ESPN, 6/19).