AVP Adds IMG-Operated Events in Manhattan Beach, Atlantic City

The AVP has partnered with IMG to add two events to its calendar, one in Manhattan Beach, Calif., and one in Atlantic City. IMG has the license to produce the Manhattan Beach Open and the agency teamed up with the Atlantic City Alliance, a tourism and convention group, to bring an event to New Jersey. The agency will operate those two competitions. The Manhattan event will be Aug. 23-25 and the Atlantic City event will be Sept 6-8.

IMG ran the Jose Cuervo Pro Beach Volleyball Series, which ran in '11 and '12 while the AVP was in bankruptcy. The agency discontinued the Jose Cuervo Series this year after the brand ended its sponsorship. In addition to the Manhattan Beach and Atlantic City events, the tour will visit Salt Lake City; Cincinnati; St. Petersburg, Fla.; and Santa Barbara and Huntington Beach, Calif., between August and October. Wasserman Media Group is operating those five events and consulting the AVP on sponsorship sales and strategic consulting.