NBA, Panini Agree To Five-Year Extension Of Trading Card Deal
The NBA and Panini Group today formally announced a multiyear extension of their partnership, under which Panini will continue to be the league's exclusive trading card and sticker partner globally. The tie-in has been extended for "another five years" through the '16-17 season. Panini under the new deal has "expanded global rights, allowing it, for example, to sell a Chinese-language version of NBA cards" in China. It can also issue "as many as 25 annual NBA releases; this season it will have 22" (SPORTSBUSINESS JOURNAL, 10/29 issue).