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Volume 24 No. 112
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USOC’s "Raise Our Flag" Initiative Raises Nearly $400,000

The USOC raised $375,220 with its “Raise Our Flag” campaign, a first-time fundraising effort that encouraged Americans to pay $12 for a stitch in the American flag that will hang in the USA House throughout the London Games. The flag, which included 29,257 purchased stitches, was unveiled last night at a USOC gala at USA House attended by 500 people. The ticketed event cost $300 per person and included a silent and live auction of Olympic memorabilia that raised an additional $61,210 for the USOC.

For more on this and other Olympic stories, see SBD/SBJ's dedicated London Olympics Blog.