Under Armour Signs Naming-Rights Deal To Ravens' Practice Facility
When the NFL's on-field apparel rights were up for bid a few years back, Under Armour thought it might grab at least part of the deal. However, Nike made a preemptive bid and is supplying uniforms to all 32 NFL teams over the next five seasons. Still, Under Armour has found a way to grab some incremental NFL equity through a 10-year deal with its closest NFL team, the Ravens, under which the apparel and footwear marketer will entitle the Ravens' eight-year-old practice and training facility in Owings Mills, Md. What has been known as The Castle will henceforth be the Under Armour Performance Center.
In what was described as a top-to-top deal by two Baltimore organizations that each started in '96, other than the entitlement, much of the deal is community-based initiatives. Included are coaches clinics, seven-on-seven football competitions, youth football grants, a halftime high school QB Challenge competition at Ravens games, and a display on the Ravenswalk outside the team's home M&T Bank Stadium.