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Closing Bell

Pepsi Max Signs Cavaliers G Kyrie Irving To Marketing Deal

Pepsi Max today announced that it has signed a marketing deal with Cavaliers G Kyrie Irving through the '12-13 NBA season. The soft drink plans to use Irving in branded videos, social media integration and retail activation. As part of the deal, Irving will take over the Pepsi Max Instagram account tomorrow, offering a behind-the-scenes look at the last home game of his rookie season. Irving also will host a live Q&A session on May 3 via the Pepsi Max Twitter account (Pepsi Max).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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