WNBA Sponsors Activating Around League's Championship Series
WNBA sponsors are lining up activation plans behind the league's championship, which begins Sunday between the Atlanta Dream and the Minnesota Lynx. Boost Mobile, which signed this summer as the league's "marquee partner," while parent Sprint took wireless rights for the NBA, is presenting partner for the finals. Both teams will wear Boost logos on their uniforms as they have done since the deal was finalized. Boost is sponsoring a “WNBA Top 15 Moments" program, a selection chosen by fan vote to honor the league's 15th anniversary. adidas will host its "Basketball Finals Nights" during Game 2 in Minnesota and Game 3 in Atlanta, and give fans wearing local youth basketball apparel to the game free T-shirts.
EA Sports' “The Sims Social” will be presenting live chats for fans with select players from the Dream and Lynx. EA Sports also hosted a "Prove Your Fandom Playoffs Challenge" contest where fans were able to upload photos of themselves demonstrating their passion for the WNBA. The winner of this contest, as determined by fan votes, gets a trip for two to a Finals game. Jamba Juice will continue to support "Team Up for a Healthy America" campaign, which encourages fans to submit their pledge to lead a healthy and active lifestyle and be entered to win a chance to win gift cards to NBASTORE.com and equipment for their schools and organizations. Sanofis Aventis' "Dribble to Stop Diabetes" program will present WNBA FIT Clinics in Minneapolis and Atlanta for 100 local children in each city during the week of the Finals.