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Closing Bell

EyeBlack.com Signs Three-Year Licensing Deal With MLB Properties

Beveridge Marketing's EyeBlack.com brand today formally announced that it has reached an agreement with MLB Properties to serve as an officially licensed manufacturer of products bearing the marks of all 30 MLB teams, as well as the official MLB logo (Beveridge Marketing).

The three-year deal at its outset is not exclusive, "though MLB is not actively pursuing another entity for the sun glare protection category." EyeBlack.com's offerings will include some special league events such as the World Series and All-Star Game. MLB Senior VP/Licensing Howard Smith said the deal "is a great branding extension to younger fans, and frankly, it was a pretty easy thing for us to do" (SPORTSBUSINESS JOURNAL, 6/20 issue).

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