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Volume 24 No. 159
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The Aspire Group Taking Over Ticket Sales For Univ. Of Maryland

The Univ. of Maryland is turning over its ticket sales and marketing to The Aspire Group, which already runs ticketing for Georgia Tech, Rutgers and Atlanta Motor Speedway, among others. Preston Shytle, a two-year Aspire employee who has worked on the Georgia Tech and Colorado properties, will become the GM at Maryland and lead a team of 12 sales associates, plus interns. Shytle also previously worked on inside sales for the Bobcats.

Aspire's deal with the Terrapins is a multiyear agreement, but terms have not been released. An announcement on the new partnership is expected in the next day or two.