L.A. Hires CSL Int'l To Evaluate Farmers Field Project

The city of L.A. has hired CSL Int’l to evaluate the Farmers Field project, AEG’s proposal to build a $1B NFL stadium next to Staples Center. Bill Rhoda, a principal with CSL in Dallas, will consult for the city on AEG’s plan to privately develop a 72,000-seat stadium on a site currently occupied by the L.A. Convention Center. AEG's proposal calls for building a new hall adjacent to the Convention Center's current South Hall before tearing down the existing West Hall to build the stadium. Rhoda’s study will determine projected revenues for the city generated by the proposal and the economic impact tied to the project development.

Over the past 15 years, Rhoda has studied every plan to build an NFL stadium in southern California, including a site analysis for a separate NFL stadium Majestic Realty has proposed for Grand Crossing, a site about 20 miles east of downtown L.A. In the past, other sites considered were Carson, Irvine, the L.A. Memorial Coliseum, the Rose Bowl in Pasadena and the Watts neighborhood.