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Volume 25 No. 196
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Nike's Jordan Brand Agrees To Sponsor NASCAR Driver Denny Hamlin

NASCAR driver Denny Hamlin has agreed to a sponsorship deal with Nike's Jordan Brand for the '11 season. Per the deal, the familiar "Jumpman" logo will appear on Hamlin's uniform belt, back, shoulders and racing gloves. Sources said that Hamlin "will not wear Jordan brand shoes in the car, but he will wear them off the track." The agreement was "forged in part because Michael Jordan ... struck up a relationship with Hamlin" (CNBC.com, 2/10).